We have the ability to gather and analyze critical information and present research findings in a useful context through in-depth statistical analysis and comprehensive reporting services.
Market research
Our world is changing. Fast. Markets and communities are constantly shifting, and consumers are savvier than ever. Keeping up with the pace is essential, but it can be a challenge to know what direction to go in. We offer a wide range of market research services to help our clients better understand the complexities of their industry, as well as their audiences.
- Services include:
- Ad recall and branding
- Benchmarking and tracking
- Mystery shopping
- Stakeholder satisfaction
- Employee satisfaction and engagement
Public consultation
Whether you’re a business offering a product or service, or part of a government forming policies and legislation, one thing remains the same: knowing your audience is essential. We oversee consultations for any organization that needs insights into their target audience. Our experts delve into what makes them tick, what their attitudes and behaviours are, and how and why they make decisions.
Performance measurement
Implementing a new program or process into your organization is seldom simple, you have to determine if it’s meeting its objectives, its cost-effectiveness, and whether improvements are needed. You need to provide stakeholders and the public data and facts to maintain accountability. Our experts investigate the merit and effectiveness of these programs or processes, providing you with the results you need to make informed decisions.
- Services include:
- Policy and organizational reviews
- Literature and document reviews
- Evaluation frameworks
- Key performance indicators (KPIs)
- Satisfaction or opinion surveys
- Secondary data analysis
Program management
Many of our clients need more than just research.
They may lack the time or resources necessary to see their projects through from start to finish. That’s where we come in. From start to finish, concept to implementation, our team will work closely with you to manage the nitty-gritty details and create a successful program. An example of one such successful program we helped design and implement is the City of Edmonton’s ‘Opening the Potential’ program, a campaign to encourage local women to become more active in politics.
Needs assessments
Often there’s a gap between what’s currently offered and what the intended population actually needs.
To help managers and city planners make effective decisions and recommendations, we gather data with SWOT analyses, data mining, literature reviews, and more. We thoroughly examine the current conditions and help you determine what can or should be done in order to fill those gaps.
Event recruitment
A successful event requires an engaged, enthusiastic crowd.
Whether it’s a private conference or a public engagement session, we’ll help you fill an event so you have one less thing to worry about. Our call centre staff are highly skilled and experienced at event recruitment and can help you maximize your event’s potential.
For those looking to boost their bottom line, our lead generation services will help you expand your reach into new markets. Knowing when, where, and how to deliver compelling experiences and products is critical. We’ll help you identify your strongest business prospects and connect you with potential customers.
Interested in using our services?