Your questions need answers, and answers are our mission. (You’ll also love our engaging reports!)
Intensive data collection. Critical analysis. Engaging reporting. These are the pillars of our service offerings, so take a look below and see how we can help your organization’s decision making process.
Market research
Our world is changing. Fast. Markets and communities are constantly shifting, and consumers are savvier than ever. Keeping up with the pace is essential, but it can be a challenge to know what direction to go in. We offer a wide range of market research services to help our clients better understand the complexities of their industry, as well as their audiences.
- Includes:
- Ad recall and branding
- Benchmarking and tracking
- Mystery shopping
- Stakeholder satisfaction
- Employee satisfaction and engagement
Public consultation
Whether you’re a business offering a product or service, or part of a government forming policies and legislation, one thing remains the same: knowing your audience is essential. We oversee consultations for any organization that needs insights into their target audience. Our experts delve into what makes them tick, what their attitudes and behaviours are, and how and why they make decisions.
Evaluation & performance measurement
Implementing a new program or process into your organization is seldom simple. You have to determine if it’s meeting its objectives, its cost-effectiveness, and whether improvements are needed. You need to provide stakeholders and the public data and facts to maintain accountability. Our experts investigate the merit and effectiveness of these programs or processes, providing you with the results you need to make informed decisions.
- Services include:
- Literature and document reviews
- Evaluation frameworks and logic models
- Key performance indicators (KPIs)
- Satisfaction or opinion surveys
- Secondary data analysis
Onsite Surveys
Onsite/intercept surveys are completed by interviewers, using iPads equipped with Qualtrics – a data collection software package that facilitates onsite data collection. Using the Qualtrics platform, Banister Research can also provide survey results within one business day of onsite activity.
Needs assessments
Often there’s a gap between what’s currently offered and what the intended population actually needs.
To help managers and city planners make effective decisions and recommendations, we gather data with SWOT analyses, data mining, literature reviews, and more. We thoroughly examine the current conditions and help you determine what can or should be done in order to fill those gaps.
Event recruitment
A successful event requires an engaged, enthusiastic crowd.
Whether it’s a private conference or a public engagement session, we’ll help you fill an event so you have one less thing to worry about. Our call centre staff are highly skilled and experienced at event recruitment and can help you maximize your event’s potential.
For those looking to boost their bottom line, our lead generation services will help you expand your reach into new markets. Knowing when, where, and how to deliver compelling experiences and products is critical. We’ll help you identify your strongest business prospects and connect you with potential customers.
Interested in working with us?